Daniel FazioCo-Founder of Client Ascension & ListKit

You need to mix organic content with cold emails || #shorts #entrepreneur #business #coldemail

1 Nov 2022 · 1 min

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Daniel Fazio advises that running ads and cold email outreach without organic content is a mistake because prospects will search your sending domain, name, or LinkedIn; having organic content and a history online establishes credibility and signals legitimacy to prospects. The clip emphasizes that visible, rankable content reassures recipients that the sender is experienced and trustworthy.

Chapters

So imagine running ads and cold emails and you have no organic content, right? When you cold email somebody, they're going to copy your sending domain, put in the URL bar, they're going to Google your name, they're going to look you up on LinkedIn, as any rational human would otherwise do. And somehow you guys, a lot of you guys forgot about that. All your content is ranking. You have so much content on the Internet that any prospect is just going to logically deduce that there is no way this guy isn't legit. He's been doing it for so long.