Daniel Fazio gives short, practical advice: to get others to do anything you must effectively pitch and sell your preference — even in everyday choices (example: convincing someone which restaurant to choose). The clip emphasizes forming and presenting a clear argument for why others should adopt your choice.
You need to effectively give a sales pitch to everybody who you want to do anything. I want to go to this restaurant. No, I want to go to this restaurant. Okay, let's analyze this real quick. They want to go to this restaurant, but you want to go to this. Why do you want to go to this restaurant? Because there's some reason you would prefer that one over this one. And you're not going to convince them why they should go to your restaurant unless you present that argument. You need to sell everybody on everything.
