A short YouTube clip (Daniel Fazio) where he recounts promoting an Instagram offer with the promise to 'make you more money' that failed to resonate. After noticing many prospects didn't sell products, he shifted the value proposition to 'get you more followers,' which immediately improved results. The clip illustrates aligning offers to the audience's actual needs.
I was promoting that, the Instagram offer, saying, I'll make you more money. And it kind of just, like, wasn't hitting. And I was like, what is wrong with this? Like, I know these guys over here, they're running this business. They have, like, a ton of clients. They're getting, like, hella clients. And why is this not working? And I'm like, well, let me change, like, what I'm selling. What's the value proposition? Like, I'm saying, make more money, but when you really actually pay attention, and I'm looking at the people I'm sending to, I'm like, half of these people don't even sell products. So I just said, hey, I can get you more followers as the value proposition instead, bro. Immediately, it started cooking.
