Daniel Fazio delivers a short advisory monologue arguing that salespeople should exert maximum effort for every individual sale. He claims that acquiring one satisfied customer creates outsized organic amplification over time (citing "list Kit" as an example of users posting about a product), and uses that as evidence to advocate trying extremely hard for each deal.
When you try very hard for every individual sale you always end up better. What I mean by that is a lot of people, they want to coast along where it's like oh I have a bunch of weeds over here but I just don't feel like it. Okay, well guess what, if you tried harder for every individual one you're going to get them in. Now what happens when you get a customer in and they like the product? When someone likes something so much they cannot help themselves but to remark of it, the amplification of getting one person in is actually tenfold on a long enough time horizon of the product is good. That is what is obviously evidence to us now with list Kit it is so good that people organically post about it on the Internet. So I'm like okay, that should be an indicator to you here that you should be trying extremely hard for every individual deal.
