Daniel Fazio explains why great results aren't enough to keep clients. Without a real relationship, they'll jump to a competitor offering slightly better numbers. He uses lead generation as an example: clients credit the profit to the service itself, not to you, so another agency can easily steal them away.
If you get really good results for a client but you kind of a dick or they just don't like you, they never build a relationship. It's not that they hate you, it's that they just don't have a relationship with you. But say you're getting them really good results, say you're a lead gen agent. They're going to associate those results with oh, every lead gen agency just gets results and you're making them 30k profit. Some other lead gen agency comes along, they say oh, I can make you 50k profit per month. That's all it takes.
