Daniel Fazio shows why cold emails work better when you link to a focused landing page instead of an empty profile. A strong page that addresses your offer, shows guarantees, and proves it works converts way more people than the same message sent from nowhere.
If you're sending cold DMs, no landing page profile that has nothing to do with the offer or the business that you're running. And then you take somebody with the same exact cold DM or cold email script who does have a landing page that is nicely put together, actually addresses issues, gives a guarantee, shows evidence it works, same exact script is going to work better. Way better by many orders of magnitude for the person that actually exists on the Internet.
