Daniel FazioCo-Founder of Client Ascension & ListKit

Your personal brand is your digital resume

23 Jan 2023 · 0 min

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Daniel Fazio argues that a personal brand functions as a "digital resume": for entrepreneurs who are the face of their business, maintaining strict consistency across all digital platforms is essential. He emphasizes "100% symmetry" between personal and business presence and warns against posting unrelated content (e.g., sports) that undermines a business-focused brand.

A personal brand today is quite literally a digital resume. You. You essentially don't exist in the world without a personal brand, right? And there's a. There's a problem with guys that want to start a business. You need absolute 100% symmetry across everything, right? You're running a business, and you're the face of the business. You can't have your Instagram account or your Twitter account posting, like, sports and things unrelated to business.