Short YouTube clip featuring Daniel Fazio advising that when cold-emailing prospects, they will Google you; therefore, sellers must maintain focused, consistent online profiles and assets that clearly reflect the specific service they are pitching.
If you start sending cold emails and you're pitching prospects to sell them your service, they're going to Google you, they're going to look you up. If you're a ghost, you're not going to get any of the sales. Or if they see you over here on this platform, you're not posting about the thing. There's no symmetry. It doesn't make any sense. You have to have profiles and assets on the Internet that are 100% encapsulated fully, just that thing you're trying to sell.
