David Jenyns gave away 2.3 million free booklets for $3 million. An earlier giveaway of 100,000 copies for $100,000 attracted a publisher, leading to over 8 million books sold. He argues that generous giving pays off.
2.3 million copies.
About US$3 million.
About 100,000 copies costing about US$100,000.
More than 8 million copies.
I ended up giving 2.3 million copies of my free booklets. That cost me about US$3 million. But anyway, by the time I gave away my booklets for about 100,000 copies, which cost me about US$100,000, a publisher called me and they want me to write a book. So I gave away my first million dollar project and look what happened. I sold more than 8 million copies of my physical books. So the 2.3 millions I gave away came back so many times back. So do good for the society, do good for your clients. They remember you, they trust you. People thought I was crazy. No, I was. Because I wanted to try this philosophy. Is that really true? What you give will come back. It came back ten times more.
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