David Jenyns breaks down why some people thrive in marketing and others in sales. Marketing is storytelling and building brand value; sales is closing deals. The founder of Shopify's product team exemplifies how different skill types fit different roles.
So if you think about it by function, you've got somebody who has to.
Promote, who's got to be a good marketer.
They have to understand how to make.
Things known across different platforms. Telling stories, building a brand.
Providing value to an audience.
That's what marketing is.
I've met really.
Brilliant marketers who suck at sales and really good sales people who suck at marketing.
How do we make something beautiful?
The guy who started.
Shopify, he's not CEO of Shopify, he's head of product. He's a mage, which is different than the guy who knows how to close is different guy that knows how to promote.
They have to be more specialized.
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