A short monologue arguing that achieving high-level business success today requires obsessive passion and willingness to sacrifice. The speaker emphasizes that one must be "so passionate and crazed" about an entrepreneurial opportunity that they will "knock down walls and climb mountains," otherwise the venture and customer experience will become commoditized.
I think that success in business is a very difficult thing to achieve and it's more difficult today probably than any other time despite the vast number of opportunities. And as it relates to finding your calling in terms of what the opportunity or the entrepreneurial adventure is going to be, it has to be linked to something that you are so passionate and crazed about that you're willing to knock down walls and climb mountains and do the things that are going to put yourself in a position of sacrificing so many other things for its success. And you can only do that when there's a compelling underlying feeling that you have that this is something I'm going to fight to the death for. And without that I think it's going to be a commodity based experience not only for the customer but for you. And I think you can't really succeed at the levels that you want to unless you find that thing that you're so passionate, excited and in love with.
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