A short YouTube clip (uploaded May 8, 2025 by David Jenyns) featuring Richard Branson advising entrepreneurs to build companies that are clearly superior—“palpably better”—than competitors in their sector. He argues that creating noticeably better products or services (airlines, cruises, training companies) will lead to profitability, and that basic arithmetic (add, subtract, multiply) suffices for running a business.
For somebody who's running a company, what matters is, can you create the best company in its sector? If you're going to create an airline, is it going to be palpably better than the rival airline? If you create a cruise company, is it going to be palpably better than the other cruise companies? If you're going to create a trained company, is it going to be palpably better than what's gone before? And if it is, then at the end of the year, it's likely that more money that will come in than goes out, and then somebody else can add up the figures. I think to run a business, yes, it helps to add up, it helps to subtract, it helps to multiply. I don't even think you need to worry about division. So if you can do those three things, you can run a business. If you can't do those three things, I wouldn't worry too much. You find somebody else you can, and just go out and create something that's going to make a positive difference to other people's lives.
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