David Jenyns breaks down why small businesses need systems and documented processes. An onboarding email sequence that sets expectations about turnaround time and billing for extra changes cuts scope creep and improves customer experience. Systemization also means higher revenue, the ability to take time off, and a business that's worth more when you sell it.
You can make more money. You take time off. It reduces stress. It helps to de risk the business by not being person dependent. You get higher valuations. If you do decide to sell you improve efficiency and start to reduce waste. You improve the customer experience as well. Customers love it when you send them an onboarding email that says here's what to expect after the shoot. We're going to need a week for us to get you the first edit. Then after that you'll get a chance for feedback. You explain everything up front, reduces the problems further down the line of scope creep and oh can I make one more change? Can I do this? Whereas you've already told them you've got these three rounds of changes, additional changes outside of that will be billed and you've let them know right up front and you've let them know through the email sequence all those sorts of things you want to build into it.
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