Short business-advice video encouraging creators/entrepreneurs to build a community around the things they love (example: a birdseed store). Advises creating content—photos, trips, product-relevant posts—and using a ‘jab/hook/give/ask’ approach to add value and convert engaged community members into customers rather than relying on cold leads.
Create a community around the things that you do and love. And ideally, they're like that store that you're selling. So if your store is birdseed and you want to sell different types of birdseed and you love birds, then start a community and start posting on social about all the things you love around birds. Your bird photographs, your bird trips, your goggles. What are you doing to create content around the things that you love that point to the things that are relevant in your store? And that bucket is you're making content and creating community around the thing that you love. And your jab, right? Hooking your give ask. You're adding value to the community by sharing your wisdom and connecting with others around the thing that you care about. And then when people find out that you have a store, then they will be way more likely to buy than any sort of cold lead.
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