Short monologue advising business owners to work on their business systems rather than only working inside daily tasks. Uses Ray Kroc (McDonald’s) as an example — started at age 52 and became extremely wealthy — to illustrate the payoff of building repeatable systems.
Every single business is absolutely the same. Everybody's got a market, everybody's got to manage, everybody's got to do money, everybody's got to do lead generation, lead conversion, client fulfillment. Everybody's got to make a living. Everybody's got to make it work. In fact, if I was saying this to a guy who works in a hamburger stand and he's making burger and he's making burger and doesn't have time to talk, I'd say, so what's the difference between you and Ray Kroc? Ray Kroc started his company at age 52. He ended up 30 years later a multi, multi, multi billionaire. Mrs. Crock is still spending his money. What did he know? He knows what you need to know. Go to work on it, not in it. Go to work on it, not in it. Go to work on it, not in it. To do what? To build a system that works.
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