A short YouTube clip (uploaded June 25, 2024 by David Jenyns) featuring Tim Cook asserting the importance of collaboration. Cook argues that exchanging and building on ideas with several people produces larger, often exponential ideas and enables creation of substantial products and marketing.
I try to be one that really, deeply believes in collaboration, because I do believe that our bouncing ideas off of one another, that this creates a bigger idea than either one of us could generate on our own, and that when you can do this with larger groups of people, not totally large, but several people, that these ideas can be exponential in size and magnitude, and that it's an unbelievable what you can create with them, whether it's creating products or creating marketing or whatever you're working on together. I really, deeply believe this.
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