A short monologue arguing that competitive forces compel companies to improve products; firms that continually make better products prosper in the marketplace while those that do not will lose out. The speaker emphasizes that competition rewards superior products with better market performance.
You want to have good competitive forcing functions that you have to make the product better or you'll lose. If you don't make the product better and improve the product for the end consumer, then that company should have relatively less prosperity compared to a company that makes better products. The good thing about a competitive industry is then if you make a product that's better, it's going to do better in the marketplace.
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