David JenynsAuthor & Founder of SYSTEMology® & systemHUB.

Content + Stories = Value & Connection

Name: Content + Stories = Value & Connection
Uploaded: 2025-02-26T23:00:06+00:00
Duration: 26 s
Channel: David Jenyns
Description: A brief excerpt from a YouTube presentation by David Jenyns arguing that effective communication requires both substantive content (so audiences gain…

26 Feb 2025 · 0 min

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A brief excerpt from a YouTube presentation by David Jenyns arguing that effective communication requires both substantive content (so audiences gain value) and storytelling (so audiences form a connection). The speaker emphasizes tailoring the amount of story to available time and the audience size/mode (one vs many, online vs live) so listeners leave with both value and connection.

You need to have content and you need to have stories. Now, the number of stories that you offer in your message has a lot to do with how much time you have. Because you always want to give your audience of one or of many, online, virtual or live. You want to give them enough content to walk away with value. However, it's super important that you give them enough story to walk away with a connection.