A short spoken excerpt (YouTube) by David Jenyns framing the "core business development system" as three linked processes: lead generation, lead conversion, and client fulfillment. The speaker emphasizes that mindset is the fundamental paradigm for building systems that enable leadership and entrepreneurship in a company.
The core business development system in any company, in every company sitting here, no matter what kind of company it is, is lead generation, lead conversion, client fulfillment. How many people do you attract to your door? How do you convert a larger and larger percentage of those people to become customers? And how do you convert the largest percentage of those customers to become clients? And the ball game of that is mindset. It's truly the paradigm through which you approach the building of the systems through which leadership and entrepreneurship becomes a reality every single day in the company.
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