A short spoken segment (from David Jenyns) asserting that 'the system is the solution' in business: consistent systems give consumers control over their experience, and delivering the same experience every time drives repeat customers and business growth. The speaker cites business founders (Ray Kroc, Tom Watson, Walt Disney, founders of Midas Muffler and Supercuts) as examples who understood this principle.
The system is the solution. Not people, not the product. The system is the solution. Because Ray Kroc and Tom Watson and Walt Disney and the founder of Midas Muffler and the founders of Supercuts, every single one of them knew identically the same thing. The one thing the consumer wants more than anything else. The one product that is true of every great business, that. That every entrepreneur is there to create. In that business. The one word that describes what you're selling in your business is control. C O N T R O L the consumer's control over their experience when they come to buy from you. And if you can give that customer what they want the very first time, and you can replicate it faithfully every single time, from that point on, that customer will continually choose to come back and vaults the business. Ray Kroc was in.
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