Short excerpt from a YouTube video (David Jenyns) urging speakers to customize their message for each audience. The speaker notes that although much of a talk may remain the same across events, presenters must adjust elements to reflect audience differences and changed contexts (for example, not repeating a 2019 talk unchanged in a later year).
Customize your content. For each event, I see speakers and orators and teachers, whomever, and they have a really great message. But with each new audience they go to, 90% of the message is the same. Customize your message for your audience. Who are they? How are they different? And even if it's the same demographic, so they're still women and they're still entrepreneurs. But are we in a different time? I dare not deliver the exact same message this year to the same demographic that I delivered in 2019. Why? Too much has happened. She he they are in a totally new place. So you want to make sure that your message addresses your audience.
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