Michael E. Gerber's E-Myth says most small business founders are technicians who confuse technical skill with business skill. The fix: stop working in the business and design system-dependent operations by documenting processes so nothing depends on you.
The big idea Michael E. Gerber aims to share is that not everyone who starts a business is an entrepreneur. Most are actually technicians, experts in their craft, but novices in running a business. The fatal assumption? Believing that knowing how to do the work means knowing how to run a business. Doing that work. Spoiler alert. It doesn't. Many dive into business mistaking their technical skills for business acumen. But here's the Success isn't about being the best technician, but about creating a system dependent business, not a people dependent one. Gerber's solution? Build your business as if it's a franchise. Document every process, making your operation seamless and independent of any one person's skills. Yes, even yours. Remember, it's not about working in your business, it's about working on it. The E myth is a must read for every business owner.
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