David Jenyns tells entrepreneurs to get clear on their business model and three-to-five year goals before hiring anyone. Recruiting too early, before you know where you're headed, wastes money and pulls focus from building the actual business.
The first thing I want you to figure out is what is the business or the brand or the company you're really trying to build over the long term? And I know that sounds like common sense, but many of you, you're entrepreneurs, your stay at home, you're maybe a stay at home mom and you're working on building that side brand or that side hustle, you're out in the marketplace and maybe you're already doing something where you're fully committed to it, but not because you've got this other safe job over here. Maybe you're somebody who just started and you're not even sure what you're supposed to be doing yet. The wrong time to hire is when you don't know what you're supposed to be doing yet. You don't know the business model and you don't know where you want to be in three, four, five years. It's really important for you to get clarity before you hire. And I know that's so common sense, but it's not common practice.
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