Short advice from a speaker (David Jenyns) contrasting effectiveness and efficiency: the main claim is that picking the right tasks (effectiveness) matters more than doing many tasks well (efficiency). In a startup context, success depends on focusing on the one or two highest-priority items and eliminating, delegating, or outsourcing the rest to avoid distracting multi-tasking.
It's very easy to be seduced by doing things efficiently, trying to do a lot of things well, I don't believe that's the most important thing. The most important thing is picking the right things to do in the first place, and that's being effective versus just being efficient. So within a startup, success I don't think is measured by how many things you can do at once. It's measured by how effectively you're able to pick the one or two things that are the highest priority. And there's always going to be a seduction to get distracted and focus on 20 things at once. And the most effective entrepreneur partners I know are very good at focusing on one or two things and either eliminating the rest, delegating to other people, or outsourcing it. So it's not done within the team, but it's actually to third parties.
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