A short talk advising listeners to find business opportunities by observing unmet needs, inefficiencies, or unfilled customer needs within their current job or enterprise rather than searching externally. Emphasizes practical, local observation—look around your existing work for things not working well.
You hear the expression all the time, the grass is greener on the other side of the fence. But don't forget, you can only make the grass greener on your own side of the fence. You can't change the color of the grass over there. You can only change the color of the fence on your side. And so the real issue is, where's the best opportunity? Where can you find opportunities in your life? Where's an opportunity, for instance, to start a new business? I've met a lot of entrepreneurs who started businesses, and most folks think that they're going to sit down in their study and think and read magazines and trying to find some opportunity that'll allow them to become rich by starting a business. I haven't found a lot of people do that. Most of the people that I have found that were successful in starting a business of their own looked around them in the job they already had and looked for opportunities that weren't being filled by their current enterprise, looked for customer needs that weren't being met, looked for something that just wasn't working particularly well.
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