David Jenyns describes a three-step process he used to remove himself from daily business operations: (1) systemize backend operations; (2) systemize the sales process so others handle calls; and (3) create marketing systems to stop relying on himself as the primary marketer. The account is first-person, procedural, and focused on delegation and systemization.
The first step to remove myself, I got out of the operations. So we systemized the back end and the operations. Once the operations were done, the next thing I did to step out was then I started to systemize the sales component. So then I figured out what my sales systems are, and then I plugged in. The lead comes in and I need someone else to be having those sales calls rather than me. And then the final step out. And this is probably just more maybe my Achilles heel because I'm a marketer. The final thing that we needed to completely remove me is to try and get some systems around marketing, because it was still kind of like falling back to me. But that was my path to getting out of the day to day operations.
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