A short motivational monologue by Astro Teller urging founders and teams to pursue audacious, large-scale goals rather than playing it safe. Teller argues that bigger ambitions inspire the founder, attract committed people and investors, and make it easier to sustain effort through hard times.
Go big or go home. It's so easy to think that if you play it safe, if you do it a little simpler, a little smaller, you won't scare yourself, you won't scare your investors when you go ask them for money. It's just not true. The world just doesn't work like that. It's counterintuitive. But you can't go too big. The bigger you go, the more inspired you will be personally, and trust me, you will need to be inspired to get through the hard times that will hit you. The bigger you go, the more of a cause you can make it for the people who you're going to need to attract. Hey, come with me. We're going to do something and make the world 5% better. We're going to make the world 10 times better. We're going to make THE world 100 times better. Now you got me. Now it's like, I'll ask what I'm getting paid three months after I start work. That's the feeling that, that you need to be able to create in people in order for them to join you. So go big or go home.
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