David Jenyns explains how to structure a business so it runs without you. His system, called "going dark", hands email and social media access to an assistant for a month while you're away, with a checklist of contingencies so they can operate independently.
Something we do that works really well for us is I've got a process that I call going dark. So one of my own personal systems is when I'm away on vacation, I get my assistant to change my passcode on my email and my social media and I can't check it. Now she's there to check it. She's there to feed off information to other people on the team if needed. But I'll go dark for a month and I will not check my email and she will not text and get in touch. I've taken the leap. I've just let go. But what we had to do to get there was I said to Jen, okay, this is your first time working with me years ago, that you're going to see me go dark. Here's a checklist of all the things you need to think about. If this happens, here's who you talk to. If this happens, this is what you do. If something happens that you don't know what to do, here's the person to go talk to. So she very quickly got to create her own systems and understand when Brian's not around for a month, how do I do my job?
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