Excerpt from a YouTube talk by Kevin Plank (published by David Jenyns) arguing that the primary reason for Under Armour’s early success was strict focus on a single product from 1996–2000; Plank advises entrepreneurs to become great and famous for one thing before diversifying.
I would tell you that the number one key to Under Armour success, to any new company's success, plain and simple, is focus. And the thing lost in the first 10 years that we don't get credit for at Under Armour was that from 1996 to really 2000, we had one product. Great entrepreneurs take one product and say, we're going to be great for this and most importantly, we're going to be famous for one thing. And that is, like, the greatest advice I can give you, because so often you get caught up with trying to keep up with the Joneses and going, but they're doing this and they're doing that. It's like they're also like 150 times your size. You're not in the same league. You need to become great at one thing first before you just start running off on a number of ideas that aren't the most important thing for the success of your business.
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