Adam Houlahan explains how to build authority on LinkedIn through recommendations. Ask past clients for 2-3 sentence recommendations, aim for at least 10, and expect about 90% to say yes with a simple direct ask.
At least 10.
Two or three sentences.
About 90% are likely to say yes (speaker's claim).
There's a section that allows you to get or give recommendations. Again, if you want a really highly prominent profile, you have to have some recommendations from other LinkedIn users. It's not something I'm suggesting you want to go and gamify or anything like that. But, you know, for example, if, say, I was looking at your profile, which looked pretty good, and someone else who did something similar, and you had 20 recommendations from previous clients saying how amazing your product and service was and the other one had none, well, immediately the authority transfers to you. So it is somewhere where we want to have. I always say to our clients, let's aim to just get at least 10. It's not something we need to be constantly. I do see people who go out just trying to get more and more of them. It's far better to get them organically. But in the early days, it's only a matter of reaching out to people you've worked with for your software exempt. There would be plenty of people that you've worked with if you gave them a phone call and said, hey, Adam, look, I'm doing some work in my profile, talking to this dude who reckons he knows what he's talking about, and he said, I've got to get some recommendations. Would you be open to doing that? Now they're all, 90% of them are going to say yes. And then you can go on to their profile and literally send them a link to be able to do that. So I highly recommend just doing that. They only have to write two or three sentences and you're done. Yeah, perfect. That makes sense.
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