A short transcript excerpt from a YouTube talk about strategies for convincing organizations to change by leveraging crisis conditions. The speaker argues that organizations are most willing to accept change when their survival is threatened and recommends projecting a future where a non-adaptive organization faces a changing environment to demonstrate an impending crisis.
The easiest conditions under which to convince any organization to change is when it's in a state of crisis, when its stability or survival is threatened. If it's desperate enough, it's willing to change in ways it would never otherwise consider. And therefore, one of the important techniques that are available is to show any organization, no matter how successful it is, that in its current future there is a crisis impending. The way that's done is you assume that the organization will continue to do what it's doing now indefinitely into the future, and you assume the organization's environment will change, but only in ways that it expects now. If you project the future of the organization under those two conditions, you have a non adaptive organization in a changing environment.
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