Allan Dib explains why farming leads beats hunting them. Plant seeds by giving value first, position yourself as a trusted educator, and build a predictable pipeline instead of cycling through feast-or-famine months.
What does a farmer do? A farmer spreads their seed, they water it, they take care of it, and then harvest time comes and that's when they reap the harvest. And that's how I like to think of myself, as a marketer. Because there's the other type of marketer who's a hunter, right, who goes out there in the morning and tries to, you know, kill, kill their prey. And sometimes they come back home with a kill and they have a great feast and sometimes they don't. And, you know, there is a place for hunting. I'm not saying all hunting is bad. You want a combination of both strategies because you want to have predictability when it comes to lead flow. You don't want to have that feast and famine roller coaster ride where one day you're doing great, the next day you're not. You want to start, get some consistency and so getting that pipeline of future prospects working. And you know, it's not where you're just creating a pipeline and you're just being a pest. Following up constantly, hey, you're ready to buy now? Hey, are you ready to buy now? It's where you're positioning yourself as a trusted educator, someone who can be trusted, who's an authority, and you're bringing genuine value. I say to people a lot of the times, the best way to demonstrate that you can help someone is to actually help them. Right? Help them before they become a paying client. Right. So, and then think about it from the client, from the prospect's perspective. Would you rather deal with someone who was just, you know, a salesman salivating for their next commission, following up constantly, like a pest or someone who's actually already helped you, demonstrated that they can actually help you by actually helping you. And, you know, they seem like the logical person to buy from.
And it's really about this idea of, I think farming is the best analogy because you're able to attend to quite a large crop at one point in time and it's not until, you know, the fruit really starts to show that you then can move into the next phase, that conversion phase. So I feel like farming is definitely about working the largest crop you can. And then that kind of leads us into the conversion.
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