David Jenyns argues that adopting one societal problem to work on, even small actions like finding shelter for someone sleeping rough, will make you feel better about your impact over a lifetime. He encourages businesses to scale their problem-choice and use entrepreneurial resources to tackle larger issues as they grow.
Chapters
There are so many problems in this world, and trying to prioritize which problems to solve and which you just feel you don't have the energy for or the resources for. If every single person in this room can adopt at least one problem, and if it's just trying to find a roof over the person you keep walking by, who's sleeping in the street every day, I think every single person in this room will feel much better for it in 50 years time when they look back on their life and their careers. And obviously, as businesses get bigger, you can adopt bigger and bigger problems, and you can use your entrepreneurial skills, your resources, your teams to take on some of the really big problems of this world. As your businesses get more successful, you become more entrepreneurially aware as to how to look at situations in this world. Then you get into a position where you can actually start tackling some of the bigger issues.