David Jenyns says business owners skip systems because they can't find time, but systems are your most valuable asset. He documented a book-launch process with Michael Gerber and Nick, turning it into a repeatable system that became a new service. Hire consultants who know the work, have them design it, then train your team to follow it.
The thing is, you'll never find time to do systems. It is the roadblock that quite frequently will come up. So we need to figure out whenever any roadblock comes up, you need to figure out how we're going to go through it, how are we going to go around it, how are we going to go under it, over it. But just don't get stopped at the roadblock because the, the most valuable asset in the business are the systems. So we just got to think about how do we make this extraction as easy as possible. Now I got this insight that looks like Nick's going, hey, Nick's up the back. He's just arrived. There's a camera at the top there. I know he looks really excited that I'm shaking hands with Michael Gerber. The insight here came working with him. You know what Michael does, which I thought was really interesting? Part of his business is he'll identify experts in particular verticals. He'll partner with them and he'll co write a book which will be e myth for accountants, e myth for lawyers, e myth for plumbers, e myth for real estate agents. And he's got 20, that's how he's got 29 books. He's basically partnered with these people and then tailors the message to the specific vertical. So part of his business model is he writes these books, they pay a hefty royalty for that option to be able to have their name in lights next to Michael. What he does then is he helps them launch it and get word out about the book. So what I found really interesting was up until now they hadn't done any book launches. 29th book, never done a book launch. They thought, right, this is something that we want to add into their service offering. So they sought out someone who knew how to do book launches. Now I didn't publicly advertise that I do book launches. That's not, not what I do. I didn't even have it as a service. I didn't even end up selling my time to do it. I just saw it as a good opportunity and thought, right, well let's just follow this rabbit hole and see where it goes. I said, okay, yep, I'll do it now. He then got me to document the process of me doing a book launch. They then internalized that and now they have a system. They didn't have the capability and the knowledge to do the book launch. They now have a, a proven system on how to launch books. So now they can add that as a service to the co authors that he works with. Not only can we write the book with you, but we can launch it and make it an Amazon best seller. So the insight here is finding the person who has the knowledge and getting it out of their head. Sometimes it's in your business, sometimes it's not. This is something that I also learned from Nick. Sometimes it's better to think about not how do I do something, but who knows how to do it. You hire the consultant who knows how to do that particular piece. You get them to design the systems, deploy them in your business that the team can follow. That then becomes a really quick way to shortcut the development of systems. Sa.
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