Short transcript excerpt of David Jenyns advising that business creativity requires deliberately creating ‘space’ by automating or systematizing routine tasks (invoicing, client onboarding questions, etc.) so teams can focus on their best creative work.
For creativity to work, you need to create space. And the space is when the creativity comes out. And there's certain things in business that just need to happen. You need to invoice a client, you need to ask them a series of questions before you onboard them, and you just want those handled by systems and processes, and that creates the space for your team to do their best creative work.
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