Short YouTube clip (monologue) where Jeff Bezos identifies three enduring pillars of Amazon's retail proposition — low prices, fast delivery, and large selection — arguing these are stable customer desires that justify long-term investment.
Think about the things that are not going to change over 10 years, and those are probably the big things. So, like, I know a retail business that Amazon, 10 years from now, customers are still going to want low prices. I know they're still going to want fast delivery, and I just know they're still going to want big selection. So it's impossible to imagine a scenario where 10 years from now, where a customer says, I love Amazon, I just wish the prices were a little higher, or I love Amazon, I just wish you delivered a little more slowly. So when you identify the big things, you can tell they're worth putting energy into because they're stable in time.
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