Interview excerpt with Jeff Borschowa (growth strategist) describing his coaching business (Feros Business Services, Inc.) and why he adopted Systemology. He explains that lack of systems caused clients to fail, values Systemology because it provides a “system for creating systems,” and highlights the importance of documenting the critical client flow (tasks that lead to cash). He reports starting certification in September and by December completing a project that delivered roughly three times their annual investment. He recommends reading the Systemology book and certifying to help clients scale.
Chapters
Hi, everyone. My name is Jeff Bourchois, and my business is Feros Business Services, Inc. And I am the growth strategist for our company. Our business is primarily a coaching business. We help entrepreneurs solve some challenges, and we got started. I have a background. I'm a recovering accountant, and basically our background. I got tired of watching businesses struggle and fail, so we created the company as a way to help small businesses thrive. The interesting thing, I think when I discovered Systemology, it was more a problem with my clients. And the fundamental thing I found was that no matter what wonderful ideas we came up with, no matter what changes we implemented, they kept falling down because the clients didn't have systems and processes. So when I came to Systemology, it was about finding a tool to help my clients get systems and processes without me getting bogged down and doing it for them. I'm more than capable of doing it, but it's not my passion. It's not my excitement. So I wanted something where, you know, and again, this is my accounting background. I wanted something easy for them to implement, something where they'd get consistent, reliable results rather than, you know, with traditional coaching, we might find a solution. People do the thing diligently for a while, they get the results, and then after a while, they get lazy and they, you know, nobody's in charge of it, so it just vanishes, and then we have to solve the problem again. It was when I was evaluating Systemology, it was actually a really easy decision. I'd met David through other channels, so I knew about David. I knew about his work. I really, for me, it was about, is this simple enough that my clients, who, you know, they'll all say, we're too busy. We don't have time. It had to be simple and it had to be easy for them to implement. And what I really loved was that there was a system for creating systems, which, by the way, I've looked at a whole bunch of other solutions, and there's a lot of tools out there to document and manage systems, but none of them really had a system for how do you actually create those systems? I think my biggest win. I'm a lifelong learner, and I'm an advocate of the 8020 principle. And I think the big aha for me, you know, I started. I got that out of the book when I read Systemology the first time. But the aha was understanding that critical client flow and documenting the most significant, you know, the. The tasks that lead to cash as quickly as possible. To me, that was a big aha. Because you know, you're prioritizing. I need to streamline the areas where the business makes money so I can get myself as the owner out of the way. I think that's been just having that little clarity and thinking about, you know, what is the critical client flow, where does the customer come from, how do we get them from stranger to client? That's been a real impact because prior to that, a lot of other system methodologies I've looked at, you know, they document everything and I mean everything. How do you make coffee, how do you open mail, how do you answer the phone. And a lot of that's not really earth shattering or it doesn't move results in a business. Whereas when you focus first on the cash and where sales come from, a lot of that other stuff becomes irrelevant. Once you've got the most important things documented. Yeah, we. So we started the certification process back in September and by the end of December we'd closed. You know, we went through the certification, we closed one project that by the time it's all said and done, probably about three times our annual investment. For working with Dave, Sure. I think in terms of the training, I really liked the way it was structured. We had, you know, materials released beforehand. So there's a workbook and a video. We'd watch the video, we'd go through the workbook and then we met once a week, which was no small feat because we had people from around the globe. So we met once a week. And that really benefited me because we got to have our questions answered, we got to go through it. But the other piece that I found fascinating, and I knew this coming in, but it was reinforcing. Business is business. It doesn't matter if you're in Germany, if you're in Australia, U.S. canada. Business is business. Businesses need systems and processes. So, you know, I think there's a lot of people clamoring to be, you know, the next accountant, the next bookkeeper. There's a lot of room for people to help with systems and process. I would absolutely recommend systemology. I have and I continue to, I really love Dave has a way of looking at systems and processes and sharing his vision. And once you see becomes so simple, you can't unsee it. So you start to think about systems and processes and everything you do. Just being certified is very useful for me and my business. But definitely if you work with other businesses, it's amazing if you can build that relationship, build that bridge and help them with systems and processes. The great thing is it's not a one and done sort of service. You know, people will want to, you know, as they grow, they're going to want to scale. So definitely, if you're looking at, you know, a lifetime business where you can add a lot of value to your clients, this is a pretty easy one to implement. What I find with systems and processes and, you know, the Systemology way of doing it is it makes life a lot easier. You can reduce the things you're worried about. You can focus on the things that matter. Definitely if you have not done it yet, make sure you read the book. And once you've read the book, if you think that systems and processes could help you, which I don't know anyone, it wouldn't help. Definitely reach out to the Systemology team. They've got some great resources for business owners and, you know, the coaches and consultants as well. Sam sa.
