Short YouTube monologue (uploaded by David Jenyns) in which Tim Ferriss argues that entrepreneurs must learn to sell and communicate effectively. He recommends studying books on writing (e.g., Bird by Bird) and classic advertising (David Ogilvy) and emphasizes writing as a tool to crystallize thought and improve communication skills.
You need to be able to sell. Whether it's Kickstarter, it's New York Times or it's your local newspaper, you need to be able to communicate effectively and sell. Which is why when entrepreneurs ask me for books to read outside of business books, I say on writing bird by bird, all books on writing, improving communication. David Ogilvie on advertising Study print ads where you have very little space. I think those are all very effective. The best entrepreneurs I've ever met are all good communicators, perhaps one of the very few unifying factors. They're exceptional communicators. Practice is the only way to get better at communicating and practicing speaking does not provide you generally with something to review later, which is why the written word is so powerful. Writing is thought crystallized on a piece of paper that can then be reviewed. It's very difficult to do that with speech, which is why I recommend people focus on honing their skills in writing and take time to study good direct response ads.
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