Lisa Fraley walks through seven steps to legally protect your business, whether you're running a website, taking clients, or selling products online. The system covers trademarks, content protection, and brand defense, and she argues it saves time and money by giving you a ready-made structure instead of starting from scratch.
Hi, we're here with Lisa Freeley. She's one of our featured speakers for the Business System Summit. And Lisa, I've got two very quick questions for you. Firstly, can you tell us a little bit about the system that you're sharing as part of the summit and the problem that it solves?
Absolutely. So the system that I'm sharing is seven steps to get legally covered in your business. As a business owner, we walk through each step, all the way from step one to step seven, kind of as a checklist to help business owners know how to protect themselves.
If they have a website, if they're working with one on one clients, if they are selling products or programs online, what trademark is, how they can protect themselves and their content and their business and their brand as a business owner. Step by step, one step at a time, so they don't get overwhelmed. And so that it's very simple and easy to put in place.
And I know we've just recorded it, so it's very easy, I think, from the legal sort of area of business, which a lot of business owners seem to neglect until it's too late. Whereas this is something very proactive that you can do up front. Now, the last question that I've got for you, Lisa, is why do you think systems and processes are so important for business?
One of the reasons why I love.
That you're holding this summit and why I agreed to be part of the.
Summit is because systems can help save so much time and energy and money. Because when you have a system where.
You can just plug and play or follow step by step, you don't have to figure it all out for yourself.
You've already learned a system or a.
Process that will take you through each step.
You still have to do the work to put those steps in place.
But it's an easy structure to follow. It creates ease for you as a.
Business owner, frees up your time, and.
It really allows you to spend more.
Of your time doing what you love to do and then just following the.
Steps to allow your operations and your marketing and your messaging to be smoother and better communicated, perfect.
And I feel like you did exactly that in the session that just we went through. You made it really easy for someone to legally protect themselves. So if you want to check out Lisa's session, make sure you head over to businesssystems summit.com and Lisa, thanks again for your time.
Thank you so much for having me, Dave.
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