Allan Dib explains why a flagship asset like a book works as a marketing tool. It generates inbound opportunities: podcast invitations, speaking engagements, consulting requests. You're not chasing clients anymore.
When you have an asset out in the marketplace, like a book, and a book is just one example, there are many types of flagship assets. You've got something that creates a lot of inbound energy, so people reach out to you to be guest on their podcast, to speak at their event, to buy your consulting services or one of your courses and those sorts of things. So that's such a massive advantage when you've got an asset.
Remember me? Subscribe To My Channel For More Free Business Systems Content 📈
