David JenynsAuthor & Founder of SYSTEMology® & systemHUB.

Marketing is a Process, Not an Event

Name: Marketing is a Process, Not an Event
Uploaded: 2024-11-19T00:30:06+00:00
Duration: 1 s
Channel: David Jenyns
Description: Short transcript excerpt from a YouTube video by David Jenyns ("Marketing is a Process, Not an Event", uploaded Nov 19, 2024). The excerpt records a…

19 Nov 2024 · 0 min

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Short transcript excerpt from a YouTube video by David Jenyns ("Marketing is a Process, Not an Event", uploaded Nov 19, 2024). The excerpt records a brief back-and-forth where the speakers emphasize that marketing should create assets that compound over time rather than one-off, "done" activities; repeated lines underscore the central claim: "Marketing is a process, not an event."

So I want to do stuff that.
Creates those assets and.
Stuff that will.
Compound over time. I'm trying to avoid.
Those once and.
Done things because.
Marketing is a process, not an event.
And I want it to create an.
Asset that's really.
Going to compound over time, that's going to create.
Something in.
The long term rather than something that I've just done once and then it's over.