David JenynsAuthor & Founder of SYSTEMology® & systemHUB.

Marketing Isn't Just for the Marketing Team

Name: Marketing Isn't Just for the Marketing Team
Uploaded: 2024-09-30T23:00:20+00:00
Duration: 37 s
Channel: David Jenyns
Description: A short talk (YouTube video) arguing that marketing should function as an organization-wide frame rather than a single team's responsibility. The speaker…

30 Sept 2024 · 1 min

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0:37

A short talk (YouTube video) arguing that marketing should function as an organization-wide frame rather than a single team's responsibility. The speaker gives concrete examples: support teams upselling during problem resolution, sales being more customer-friendly to boost conversions, and product teams avoiding unwanted features to improve conversion and customer lifetime value (LTV). The overall claim is that embedding marketing across support, sales, and product increases efficiency and effectiveness, delivering more with less.

Chapters

If your support team knew how to upsell a product like they're talking to a customer, they've resolved a problem and they saw an opportunity to upsell, wouldn't that increase your customer lifetime value? And if people loved speaking to your sales team rather than being afraid of speaking to your sales team, wouldn't that increase your conversions? And if your product development team didn't waste a lot of time creating stuff that nobody wanted, again, wouldn't that increase your conversions and your customer lifetime value? So I think of marketing now as a frame function that's kind of spread throughout the entire organization, and that's a way that you're going to be way more efficient, way more effective, and be able to do much more with less.