David Jenyns explains why missing a goal doesn't mean you failed. What matters is the trend showing you're improving, not whether you hit an arbitrary deadline. The date itself might just have been wrong.
There's nothing wrong.
With setting arbitrary goals with arbitrary dates, which is, by the way, how we build our businesses. We want to hit X amount of dollars in revenue by probably the end.
Of the year because that's when.
We pay taxes.
It's a completely.
Arbitrary number. It's the same when we want to lose weight. I want to lose X amount of pounds by X date. And we're doing all the things to do that. We're exercising, eating well, all the things we love standing on the scale. We love a metric. There's nothing wrong with that. Here's the problem. You have to keep exercising for the rest of your life. But what I think is.
More interesting is what happens if you miss your goal? What happens if you don't lose the.
Amount of weight that you wanted on that date?
And the answer is, nothing. Nothing happens because you're probably way healthier.
Than you are now.
Than you were easily. You can see the trend data. You can see you're well on your way to hitting your goal. You just picked the wrong date. You're easily going to hit it in another month if you just stick to your regime. Business is the same, which is sometimes we miss our goals. But the question is, what's the trend data?
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