Excerpt from a YouTube talk (Moonshot Thinking — Astro Teller) emphasizing that perspective shifts enable 'moonshot' goals: aiming for 10× improvement (rather than 10%) encourages creative freedom and low-cost perspective changes that often yield much larger returns and can be easier than incremental improvements. The speaker argues 10× thinking avoids futile 'smartness contests' and can provide disproportionate payoff versus effort.
Perspective shift is what it's all about. That's why going 10 times bigger is more important and works better than going 10% bigger. When you shoot for 10% better, you're in a smartness contest. You're putting all of your people in a smartness contest with everyone else in the world. They're not going to win. It doesn't matter how much money you give them. But if you push them, if you give them the expectation and the freedom to be weird, that's moonshot thinking. Then they can do the perspective shifts. And not only if you shoot for 10 times bigger instead of 10% bigger, it's almost never a hundred times harder, and the payoff is 100 times. So you already know that you've got a better return on your investment. But sometimes it's literally easier. And the reason is because that perspective shift is actually cheap relative to being smarter than everyone around.
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