A short YouTube talk by David Jenyns about how new business owners initially 'wear all the hats'—doing marketing, sales, operations, finance—and the importance of clarifying the roles you need as you build a team. The content frames the founder as the initial doer and introduces team-building as the next step.
Building a team has a lot to do with finding great people and also getting clear on what it is that you need them to do. So generally, when you first start a business, it's the business owner. They come up with an idea. Generally, they might see a problem that their target audience has, and they seek to solve that problem through some sort of product or service. And then they'll start to deliver and they'll do the work. So the business owner at the start does everything. They're the marketer, they're the salesperson, they're the operations person, they're the finance person. They're everything at the start.
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