A short YouTube monologue (uploaded by David Jenyns) advocating prioritizing product improvement over advertising spend. The speaker—using Tesla as an explicit example—says Tesla has never spent money on advertising and instead invested in R&D, manufacturing, and design; their recommendation is to stop efforts that don't result in a better product or service.
Focus on signal over noise. A lot of companies get confused. They spend money on things that don't actually make the product better. For example, at Tesla, we've never spent any money on advertising. We put all of the money into R and D and manufacturing and design to try to make the car as good as possible. That's the way to go for any given company. Just keep thinking about, are these efforts that people are expending, are they resulting in a better product or service? And if they're not, stop those efforts.
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