A short monologue (from a YouTube clip) arguing that genuine invention requires experimentation and acceptance of failure. The speaker (referencing Amazon) emphasizes that failure is essential, often embarrassing, and that organizations should scale their willingness to fail as they grow.
Everybody wants to be inventive. If you talk to corporate America or any institution, innovation is something to be proud of. People like invention, but the problem is they don't like failure. And you cannot have invention without failure if you already know it's going to work. It's not an experiment. And only through experimentation can you get real invention. The most important inventions come from trial and error with lots of failure. And the failure is critical. It's also embarrassing. When we're kids, we always are doing trial error and we're never embarrassed. And as we get older, somehow it's not as cool as you get older to fail and to fall down. It looks clumsy. So we get in our grooves. We have a set of expertise and skills as a comfort zone. And you have to constantly push yourself to say, no, I don't care about failure. In fact, I say to Amazon, we have to grow the size of our failures as the size of our company grows.
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