David JenynsAuthor & Founder of SYSTEMology® & systemHUB.

People Buy When They're Ready

Name: People Buy When They're Ready
Uploaded: 2025-03-03T23:00:25+00:00
Duration: 42 s
Channel: David Jenyns
Description: A short YouTube talk (by David Jenyns) arguing that many customers only purchase when they are personally ready — sometimes after years of exposure. The…

3 Mar 2025 · 1 min

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0:42

A short YouTube talk (by David Jenyns) arguing that many customers only purchase when they are personally ready — sometimes after years of exposure. The speaker recounts anecdotal evidence (subscribers on the list for six years, seeing products launched 7–14 times) and reasons customers finally buy (failed DIY attempts, paid-off debt, other life changes). Main lesson: be patient; if you’ve targeted the right customers and built good products and marketing, purchases will often occur given time and consistent processes.

Questions this video answers

March 3, 2025

Six years

7 and 14 times (examples given)

Chapters

Sometimes I learned that people just aren't ready to buy. And that's just the way it goes. Like we had people that have been on our list for six years. They've seen some of these products be launched like 7, 14 times, and then one day they'll just buy randomly. And I see it come across my dashboard. I'm like, what is this? So I'll email them, hey, notice you've joined finally after seven years, what's up? And they'll tell us the most interesting things. They'll be like, oh, I tried to do it on my own, it didn't work, so I'm finally ready. Or, oh, I paid off my debt, or just because. And so my key lesson from that was just to be patient. If you've put the right process into place, if you've selected the right customers, if you've built the best products, you have the best marketing, our philosophy is it's just a matter of time.