Short monologue arguing that seeking perfection can block innovation; entrepreneurs should launch products that are demonstrably better than existing market options even if not perfect. The speaker cites Under Armour’s internal criterion: a new product must be better than current alternatives and encourages action over delay.
Chapters
There's a saying, it was actually attributed to the chairman of Sony several years ago, and it said that perfection is the enemy of innovation. Perfection is the enemy of innovation. And what that effectively means is that how many entrepreneurs are sitting out there with a great idea, tinkering in their garage right now, waiting to get this concept out there, waiting to get the idea out there. But it's not quite perfect yet. The criteria that we use at Under Armour whenever we look at a product or whenever we decide to do something is that it must be better than what's currently available in the market. It may not be the perfect vision of what we have, but sometimes you have to get in the game in order to make it improve. Don't ever settle. Don't ever let a product just be okay or just barely good enough. But I challenge all of us to think in that way, as you could.