A brief excerpt of a YouTube talk where Mark Cuban distinguishes between products and features: features (e.g., pink Uber cars) are not unique products. He stresses that businesses must identify what makes them genuinely unique—something customers would be surprised by—because they will likely face competition from Amazon and must convey their unique difference to customers.
Lots of times people get confused between what's a product and what's a feature. Pink Uber cars. That's a feature. That's not a unique product. So you have to know what it is that you do that is so unique. Your potential customers say, whoa, I did not know that. As opposed to, let me go tell Uber that they should probably add pink cars. Because all of you are going to compete with Amazon at some point, if you're not already. Just the reality. And so you've got to understand, when Amazon starts looking at my customer base, what is it that I can convey to them that makes me unique? That's what I meant by unique. Difference.
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